Distinctive Brand Identity Design for Creative Businesses
Seamlessly convey your story with a beautifully crafted, bespoke visual identity.
Your visual identity is as important as the things you create. I believe handcrafted products and services deserve high-end design, and I’m committed to supporting creative businesses in the craft, arts and cultural industries to build distinctive brands with rich, cohesive visual identities.
By selecting one of my Brand Identity Design packages, you’ll be investing in a beautiful ‘kit of parts’ that’s easy to use and implement. By the end of your project, you’ll understand your visual identity inside out and know how to use it confidently, enabling you to reach the right people, communicate clearly, and create a recognisable brand.
Every project is as unique as the things you create. Both packages outlined below can be used to brand or rebrand your business and you’re free to add additional assets based on your needs.
Who I Work With…
Ambitious Creatives Who Live + Breathe Their Craft
Designers, makers, artists and artisans. Galleries, museums, and cultural institutions. Trend forecasters and tastemakers. Architects, property developers and interior designers. Publishers, brands and businesses that nurture and encourage creativity in others. The thread that connects them all is their desire and readiness to invest in a beautifully crafted, recognisable brand.
And Why?
Because Your Brand Deserves a Visual Identity that Reflects Your Skill + Expertise
Inspired by my life-long love of crafts, culture and the arts, I’m committed to serving people in these creative industries and giving them access to the transformative power of good design. More than anything, I want your brand to stand out, make an impact, and move you closer to your business goals.
Brand Identity Design / Full
01 | Tapestry
A fully woven visual identity with everything you need to build a distinctive brand.
Rooted in research and strategy, Tapestry gives you so much more than a brand that simply ‘looks good’. It’s about creating a rich visual language that reflects your values, tells your story, and speaks directly to your ideal clients.
From logos and typography to colour and pattern, this package delivers all the elements of your brand’s visual identity. It also includes your Brand Guidelines, a comprehensive, in-depth reference designed to help you maintain a cohesive, consistent visual identity across print and digital media. As well as defining the core elements of your brand’s visual appearance, it covers brand application and usage, enabling you to apply your branding as intended across multiple platforms. Alongside this, you’ll receive your Brand Sampler, a concise one-page PDF designed to function as a quick-reference 'cheat sheet' for your visual identity.
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Delivering everything you need to create a distinctive brand with longevity, Tapestry is ideal for new and established creatives who want a cohesive visual identity that spans all touchpoints. Launch confidently and consistently from the outset or transform an existing brand so you can stop muddling through with mismatched visuals that don’t reflect the quality of your work.
Whether you’re a luxury craft brand, artisan, art gallery or designer, this package ensures every aspect of your visual identity is beautifully crafted and intentional.
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Brand Strategy and Creative Direction
Brand Workbook
Brand values
In-depth competitor review
Detailed customer profiles
Annotated mood board
Logo, colour and typography exploration
60-minute review session
Brand Development and Refinement
Primary and secondary logos
Brandmark/favicon
Typography system
Colour palette
Brand pattern
Brand icons (up to six)
Business card or postcard
Social media profile icons
Brand Guidelines
Brand Sampler
Each design stage includes two rounds of feedback and revisions.
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This will depend on whether you choose to commission additional assets, but all your digital files will be supplied in one neat package alongside a detailed file list designed to help you navigate and access your brand’s visual assets. Your Brand Guidelines and Sampler will also be included.
Your final files will cover absolutely everything needed for both print and digital outputs, including SVG, EPS, PDF, PNG and Jpeg file types.
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You should expect to invest from £2500.
Payments are split into 4 x instalments with the first due upon booking. You’ll be invoiced for the remainder of your fee at set milestones throughout your project, all of which will be agreed at the outset.
Brand Identity Design / Essentials
02 | Threads
The essential strands you’ll need to weave together your brand’s individual story.
Designed with artists, makers, crafters and creatives in mind, Threads forms the foundation of your brand identity, allowing you to establish a strong visual presence that resonates with your audience.
As well as a logo set, typography system and brand colours, this package includes your bespoke Brand Style Guide. Defining the core elements of your brand’s visual appearance, this simple, yet essential reference is designed to help you maintain a cohesive, consistent visual identity across print and digital media.
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Threads is ideal for independent artists, small craft businesses, and creatives who want to establish their brand quickly and economically with all the confidence good design can bring.
It’s also suitable for businesses who want to build a long-term relationship with a skilled, reliable designer who can support them as they grow. Additionally, this package gives you the option to build on the foundation we create by upgrading to Tapestry at a later date.
Whether you’re a luxury craft brand, artisan, art gallery or designer, this package ensures every aspect of your visual identity is beautifully crafted and intentional.
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Brand Strategy and Creative Direction
Brand Workbook
Brand values
Customer profiles
Mood board
Logo, colour and typography exploration
Brand Development and Refinement
Primary and secondary logos
Brandmark/favicon
Typography system
Colour palette
Business card or postcard
Social media profile icons
Brand Style Guide
Each design stage includes one round of feedback and revisions.
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This will depend on whether you choose to commission additional assets, but all your digital files will be supplied in one neat package alongside a detailed file list designed to help you navigate and access your brand’s visual assets. Your Brand Style Guide will also be included.
Your final files will cover absolutely everything needed for both print and digital outputs, including SVG, EPS, PDF,PNG and Jpeg file types.
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You should expect to invest from £1800.
Payments are split into 4 x instalments with the first due upon booking. You’ll be invoiced for the remainder of your fee at set milestones throughout your project, all of which will be agreed at the outset.
The Design Process
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![Emilia is working on a laptop at a white table, with a ceramic mug on her right. She is wearing a black sweater and smiling at the camera.]()
Let’s Connect
The process begins with a 60-minute Let’s Connect Session so we can get to know each other, discuss your project requirements, and consider the goals you have for your business. Based on our conversation and the package you’ve selected, I’ll produce a bespoke proposal.
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![Emilis looks at an open magazine featuring brutalist architecture.]()
Project Prep
Once your booking has been confirmed, you’ll be asked to complete my Brand Workbook. This is designed to help you untangle any knots and think strategically about things like target audience, competitors, goals and brand values. The information you provide will enable me to weave these values into your brand’s visual identity.
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![Emilia is looking at a client mood board with various images and colour swatches.]()
Stage One (Part A): Brand Strategy + Creative Direction
Referencing your questionnaire, I’ll undertake detailed research into your brand. As well as studying your brand’s industry landscape, I’ll pull together inspiring visual concepts, colours and keywords I believe should be reflected in your new visual identity. I love this part of the creative process and I’m always excited to share the results of my research.
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![Emilia is holding pink and orange Pantone colour swatches.]()
Stage One (Part B): Brand Strategy + Creative Direction
Building on this research and strategy, I’ll pull together a mood board for your brand, exploring initial colour and typography ideas. Then, based on everything we’ve done so far, I’ll create one concept for us to develop and refine as we bring your brand to life. You’ll receive this in the form of a Brand Strategy & Creative Direction document. This will need to be signed off and approved by you before we can begin the next exciting stage of your project.
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![Emilia works on her laptop on a white table, with a colorful mug, a container with pens and markers, and some magazines or catalogs nearby.]()
Stage Two: Design Development + Refinement
As well as finalising typographic details, perfecting colour palettes, and designing logos and brand icons, this stage includes the creation of any brand collateral, allowing you to see your new visual identity in action before officially signing off on all brand elements. Depending on the package selected, you’ll be able to request one or two rounds of revisions.
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![Visual of box and tissue paper design for knit + wear.]()
Stage Three: Final Deliverables
When we reach the end of your project, I’ll deliver one neat package containing all your files alongside a detailed file list designed to help you navigate and access your brand’s visual assets. Depending on which service you’ve opted for, your Brand Style Guide or Brand Guidelines and Sampler will also be included.
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![Visual of postcards designed for Georgia Farrell Design.]()
Celebrate + Share Your Brand
Your final files will cover absolutely everything needed for both print and digital outputs, so you’ll be equipped and ready to share your brand with the world.
What My Clients Say
Frequently asked questions
Because details are important.
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It’s important we’re a good fit, so I’d encourage you to view examples of my previous work and read more about my design background. You can also see what previous clients have said about working with me here.
As well as looking at my skills and experience, it’s vital you resonate with my visual aesthetic. Beyond this, I create branding and design that’s built on strategy and industry knowledge, so my approach is best suited to those who want more than just a ‘pretty logo’.
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Yes, the creative process always begins with a Let’s Connect Session. Although you’re under no obligation to book, it’s really important I get to know you and your brand before working together.
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If you’re unsure which package is right for you, I’d be happy to discuss your design requirements in more detail. Please get in touch to arrange a consultation.
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Included with Threads, your Brand Style Guide is a simple, yet essential reference designed to help you maintain a cohesive, consistent visual identity across print and digital media. It defines the core elements of your brand’s visual appearance but does not cover brand application and usage.
Included with Tapestry, my full brand identity package, Brand Guidelines are much more comprehensive and in-depth. As well as all the visual design elements you’ll need, you’ll receive clear instructions to help you use them effectively and ensure they’re applied as intended across different touchpoints. For example, as well as your logo, you’ll receive approved colour combinations and directions for placement, size and spacing. Ultimately, your Brand Guidelines play an indispensable role in maintaining brand integrity and consistency across various platforms, especially if you have an in-house team or regularly work with freelancers.
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Your Brand Sampler is a concise one-page PDF designed to function as a quick-reference 'cheat sheet' for your visual identity. Provided alongside your Brand Guidelines, it’s Intended for day-to-day use and includes the core elements of your brand (logo, colour palette, and typefaces), laid out clearly and accessibly. It’s the kind of document you’ll want to keep on hand for creating content like social media posts, email graphics, or internal documents. Your Brand Sampler is also ideal for sending to collaborators or freelancers who need to apply your brand quickly and consistently without having to read your Brand Guidelines in full.
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I’m usually booked 1–2 months in advance, but I can often accommodate smaller projects within a shorter timescale. If it works best for your business, I’m also happy to schedule projects further ahead too.
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Of course! Every project is different, varying in complexity and visual assets required. The packages outlined below are a starting point from which we can work together to define the scope of your individual project.
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Projects are collaborative and the best results are achieved when you can dedicate time and energy to the creative process. There are a few tasks you’ll need to do before we begin working together. These include:
Completing my Brand Workbook to ensure I fully understand what makes you and your brand tick.
Compiling an optional Pinterest board with visuals you like and admire to help me grasp the overall look and feel you’d like to achieve for your brand.
Gathering copy and photos for any brand collateral we’ll be designing.
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If you’re working on exciting changes in your business and need additional assets like brand icons or a brand pattern, I’d love to be involved. Please get in touch to book a freelance day or request a custom proposal.
Can’t find the answers you’re looking for? You’ll find a more detailed list of FAQs here.
