Expertly Crafted Editorial + Layout Design for Digital + Print Publications
Give your books, magazines and reports the creative design and attention to detail they deserve.
Good design transforms words and images into publications people can’t put down. With extensive knowledge of typesetting and layout design, you can rely on me to effectively communicate information in the most engaging, beautiful way.
My approach is detail-oriented and focuses on creating visually appealing, informative layouts that are easy to read and understand. Whether I’m working with your existing brand identity or providing creative direction from initial concept to final proof, I’ll contribute ideas to make your publication stand out.
As well as problem-solving any layout issues, I’m able to organise and manage a large amount of content on your behalf. Thousands of words and countless images won’t phase me! Meeting deadlines is a priority for me, so you can be sure your project will be delivered on time.
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This service is ideal for established creative businesses and independent publishers seeking beautiful, professional layout and editorial design that reflects the quality of their brand.
You might be a gallery in need of an exhibition guide, a craft brand looking to design an instruction booklet, or a cultural institution with a monthly periodical that’s ready for a whole new look. I also work with independent publishers, specialising in monographs, detailed practical guides, and inspiring books for makers. I can provide creative direction for your project or work with your existing Brand Guidelines.
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Creative direction, mood board + sample page design
Design development + refinement
The design process includes two rounds of revisions for design and layout changes before a final round of proofreading and copy edits.
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When we reach the end of the design process, I’ll provide everything you need to get your book, magazine or report printed or published digitally.
This might consist of print-ready PDFs that conform to the standards required by you (or your printer). Alternatively, you’ll receive interactive PDFs including hyperlinks and embedded navigation. I can also create accessible PDFs optimised for screen readers. If needed, I can supply packaged InDesign files too.Your final files will cover absolutely everything needed for both print and digital outputs, including SVG, EPS, PDF, PNG and Jpeg file types.
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There are a range of variables involved with print design projects including number of pages, overall page size, and the type of content your publication includes. For this reason, I will always provide an individual quote.
Who I Work With…
Creative Businesses + Independent Publishers Who Need a Skilled, Reliable Designer
My expertise can be applied to magazines and periodicals, books, workbooks, instruction manuals, and in-depth practical guides. I can also design annual reports, impact reports, and a wide range of print products. This list is by no means exhaustive. If you have something different in mind, I’d love to discuss your idea.
And Why?
Because Your Creative Publication Needs Cohesive Design that Draws People In
I know how to bring words and imagery to life so you can inspire readers, tell a story, or guide people through a creative process. Blending professional experience with a deep, personal love of crafts, culture and the arts, I’ll ensure your creative publication is beautifully designed and impossible to ignore.
The Design Process
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Let’s Connect
The process begins with a 60-minute Let’s Connect Session so we can get to know each other, discuss your project requirements, and consider the goals you have for your publication. Based on our conversation, I’ll produce a bespoke proposal.
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Stage One: Creative Direction + Sample Page Design
Once your booking has been confirmed, I’ll create a mood board for your project, exploring initial colour and typography ideas. This will need to be signed off and approved by you before we can begin the next exciting stage of your project — designing a small number of sample pages for you to review.
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Stage Two: Design Development + Refinement
Once you’ve provided all the content for your publication including copy edited text and images, I’ll design a complete first draft. You’ll be given the opportunity to request two rounds of revisions for design and layout changes plus a final round for proofreading edits.
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Stage Three: Final Deliverables
When we reach the end of your project, I’ll provide everything you need to get your publication printed or published digitally. This might consist of print-ready PDFs that conform to the standards required by you (or your printer). Alternatively, you’ll receive interactive PDFs including hyperlinks and embedded navigation. I can also create accessible PDFs optimised for screen readers. If needed, I can supply packaged InDesign files too.
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Celebrate + Share Your Publication
I’m obsessed with all things paper, so if needed I’m happy to recommend suitable printers for your project. I’ll jump at any chance to advise on things like paper stock and printing techniques, and I can also source paper samples and liaise directly with printers on your behalf.
What My Clients Say
Frequently asked questions
Because details are important.
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It’s important we’re a good fit, so I’d encourage you to view examples of my previous work and read more about my design background. You can also see what previous clients have said about working with me here.
As well as looking at my skills and experience, it’s vital you resonate with my visual aesthetic. Beyond this, I create branding and design that’s built on strategy and industry knowledge, so my approach is best suited to those who want more than just a ‘pretty publication’.
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Yes, the creative process always begins with a Let’s Connect Session. Although you’re under no obligation to book, it’s really important I get to know you and your brand before working together.
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I’m usually booked 1–2 months in advance, but I can often accommodate smaller projects within a shorter timescale. If it works best for your business, I’m also happy to schedule projects further ahead too.
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No, you will need to provide this yourself. However, I’d be happy to recommend a trusted copywriter who may be able to assist.
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Absolutely. You want your content to reach the widest possible audience, so accessible PDFs can be included in all digital publications. This means they’ll be optimised for screen readers and other assistive devices used by people with disabilities. Making content accessible in this way also plays a key role in optimising PDF documents for indexing by Internet search engines.
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How exciting! I’d love to be involved. Please get in touch to book a freelance day or request a custom proposal.
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Absolutely. I love working with clients on an ongoing basis to maintain brand consistency and make their life easier. Please get in touch to discuss your business requirements and establish whether a design retainer is the right option for you.
Can’t find the answers you’re looking for? You’ll find a more detailed list of FAQs here.
