I worked with Quail Studio and Knit + Wear founder, Darren to create an identity that reflects a brand experience that empowers, inspires and encourages customers as they knit effortlessly stylish designs. 

Knit + Wear’s logo suite uses lowercase letter-forms for a familiar and comfortable feel while the brand’s colour palette has been designed to reflect the hues available in the studio’s knitting kits. Graphic elements inspired by knitting symbols and placed on knitting graph paper were the starting point for Knit + Wear’s unique brand pattern. Repeating, rotating and recolouring these graphic elements has resulted in a unique geometric pattern, softened by the muted tones of the brand colours.