Grounded in timeless, crafted design, CHAPTER’s ethos guided the creation of digital and print Design Services brochures in collaboration with founders David and Pippa Musrie, reflecting both the studio’s philosophy and the founders’ extensive experience.
The brochures’ editorial aesthetic draws on the precision of layout construction and specification documents, with visible grid lines referencing architectural drafting to reinforce CHAPTER’s process-driven approach. Used sparingly, a handwritten-style typeface evokes sketchbook annotations, adding a subtle, personal layer reminiscent of working drawings.